PUMA and RCB Carry Cricket Culture to Milan Fashion Week, BAPS Marks Hindu Hriday Milan
An IPL franchise, a global sportswear brand, and an Indian fashion designer converged on Milan's runway this week as PUMA, Royal Challengers Bengaluru, and designer Dhruv Kapoor unveiled a cricket-fashion collaboration for the Spring/Summer 2027 season. The presentation, reported by IFAB MEDIA on September 23, placed Indian sporting intellectual property on one of fashion's most prestigious platforms, connecting cricket culture with high fashion in a collaboration spanning sportswear design and runway couture. In a separate item, the BAPS Swaminarayan Sanstha's Allentown, Pennsylvania chapter records its Hindu Hriday Milan community gatherings in an online gallery archive of 22 documented items, including photographs from a Poconos-area gathering in 2023.
PUMA, RCB and Dhruv Kapoor Debut Cricket-Fashion Collaboration at Milan Fashion Week SS2027
Reported by IFAB MEDIA on September 23, 2026, the collaboration between PUMA, Royal Challengers Bengaluru (RCB), and Indian fashion designer Dhruv Kapoor brought cricket culture to Milan Fashion Week for the Spring/Summer 2027 season. The project is positioned across multiple categories including sports fashion, sportswear, cricket fashion, fashion collaboration, and high fashion, with an explicit framing around sports IP and Indian sporting IP on an international runway. RCB, the IPL franchise based in Bengaluru, partnered with PUMA to translate cricket's cultural identity into a runway context, with Dhruv Kapoor providing the design perspective that bridges Indian sporting culture with international couture. The Milan Fashion Week presentation for the SS2027 season marks a significant step in the global projection of Indian cricket as a cultural and creative force beyond the sport itself. For the South Asian diaspora and fashion community following the Milan shows, the collaboration signals a growing confidence in carrying cricket's cultural identity to new global audiences and placing it alongside the world's leading fashion houses. IFAB MEDIA, a fashion business publication, covered the event as a convergence of sportswear innovation, cricket IP, and the prestige of a Milan Fashion Week calendar slot. The source carries sports fashion and Indian sporting IP as primary tags, underscoring that the collaboration is framed as a milestone for Indian sporting culture as much as a fashion event. [1]
BAPS Allentown Records Hindu Hriday Milan Community Gatherings in a 22-Item Gallery Archive
BAPS Swaminarayan Sanstha's Allentown, Pennsylvania chapter, based at 4166 Lower Saucon Road, Hellertown, PA 18055-3322, maintains an online gallery documenting its Hindu Hriday Milan events. The gallery section records 22 items from these community occasions and links directly to a dedicated article for readers seeking a fuller account. Among the items documented is photography from the Poconos Hindu Hriday Milan 2023 gathering, indicating that these events are recurring and draw community participants from the broader Poconos area of Pennsylvania. The BAPS Allentown chapter website is structured around sections for learning, exploring, visiting, inspiration, and connecting, with a donate link for community supporters. Social media connections on the site link to BAPS International, BAPS America, and BAPS Charities, situating the Allentown chapter within the wider global BAPS network. BAPS Swaminarayan Sanstha, the global Hindu spiritual organisation behind the Allentown chapter, operates temples and community programmes across North America. The Hindu Hriday Milan gallery represents the chapter's documentation of community occasions that bring Hindu families and devotees together in the spirit of fellowship. The copyright notice on the page spans 1999 to 2026, reflecting the organisation's long-standing digital presence, and the chapter's website serves as a reference point for the Hindu community across the Lehigh Valley and Poconos region of Pennsylvania. [2]
Sources: [1] IFAB MEDIA · [2] BAPS Swaminarayan Sanstha