Co‑optex Aims for ₹50 Lakh Diwali Boost, Targets ₹1 Crore Annual Turnover, Says TN Minister

Tamil Nadu’s handloom and textile portfolio minister Vijay Balaji announced that the state‑run cooperative, Co‑optex, has earmarked a ₹50 lakh sales goal for the upcoming Diwali season, with an overarching ambition of reaching ₹1 crore in total revenue for the fiscal year. The target reflects the cooperative’s confidence in the festive demand for traditional wear, especially saris and khadi garments that are popular among both domestic shoppers and overseas South‑Asian communities.

Balaji highlighted that the Diwali period traditionally drives a surge in purchases of ethnic apparel, and Co‑optex’s strategy includes expanding its retail footprint, enhancing online ordering options, and promoting locally sourced fabrics. By setting clear sales milestones, the cooperative hopes to sustain employment for artisans in the region and preserve the handloom heritage that underpins much of Tamil Nadu’s cultural identity.

For the diaspora, the announcement signals a potential increase in availability of authentic Indian textiles through Co‑optex’s channels, offering a reliable source for festive clothing that aligns with cultural traditions. The push also underscores the broader effort to keep Indian craftsmanship vibrant in a global market.