Hola Health Secures Gold Partnership with Cricket Australia, Logo to Feature on National Teams' Jerseys

Hola Health, a digital health‑care platform founded by Indian entrepreneurs, has upgraded its deal with Cricket Australia to Gold‑partner status. From this season onward the company's emblem will appear on the lower‑back panel of both the Australian men’s and women’s playing shirts whenever the sides take the field on home soil – across Tests, One‑Day Internationals and T20 fixtures.

The expanded sponsorship gives Hola Health a much more visible platform in a sport that commands massive follow‑through among the South‑Asian diaspora in Australia and beyond. For a health‑tech firm whose services are used by many expatriates, the partnership signals a dual message: alignment with a beloved national pastime and a push to raise awareness of digital health solutions among cricket fans.

Cricket Australia said the collaboration will also support community‑focused health initiatives, though details remain limited. For diaspora readers, the move highlights how Indian‑origin businesses are increasingly embedding themselves in mainstream Australian culture, using cricket’s broad appeal to reach new audiences while promoting wellness.

The new branding will first be visible during the upcoming summer series, marking a notable milestone for both the sport’s commercial landscape and the visibility of South‑Asian entrepreneurship in Australia.