Kerala Chief Minister Welcomes 35 BRICS Influencers to Thiruvananthapuram’s Cliff House

Thiruvananthapuram, Kerala – On September 14, Chief Minister V.D. Satheesan opened the doors of the iconic Cliff House to a group of 35 prominent content creators and social‑media influencers representing 19 BRICS member and partner nations. The gathering, organized by the state’s tourism and digital‑media departments, aimed to showcase Kerala’s cultural heritage, natural beauty and emerging tech ecosystem to a global digital audience.

The invited creators, hailing from countries across Asia, Africa, Europe and the Americas, were given a tour of the historic venue, briefed on the state’s latest initiatives in sustainable tourism and digital storytelling, and encouraged to produce content that highlights Kerala’s unique attractions. Officials said the event is part of a broader strategy to position the state as a hub for creative collaboration and to attract diaspora interest in travel, investment and cultural exchange.

For the South‑Asian diaspora, the visit signals Kerala’s proactive outreach to the global creator community, potentially opening doors for joint projects, increased visibility of Indian culture abroad, and new opportunities for diaspora members to engage with their homeland through modern media channels.